Apple's Advertising
iaian7 » blog John Einselen, 3.12.06If you haven’t seen the latest iPod Shuffle ad, do so now! Fun, clean, and elegantly bold design. I had to go through frame by frame a few times before I was sufficiently satisfied it wasn’t done by beings from another dimension. Compositing is, I’m happy to announce, still done by humans. And green screens, though possibly gray screens, since that’s what I’m seeing in a few of the edge errors. Oh well, they’re still working some hot stuff!
It’s been interesting to see Apple’s designs played out through much of culture, and I’m anxious to see what styles they’ll be working on next. We’re already seeing more emphasis on texture in some of the iPod ads, and while the luxurious simplicity holds for now, things seem to be gaining a bit of depth and richness. Slightly odd to see them as a “trend setter”, but since few other companies place such importance on design, I don’t see the title going to anyone else. Can’t say I’m upset, though, Apple design rocks.
Sadly, the continuing series of “I’m a Mac / I’m a PC” ads have stooped to even further depths of hypocritical mire. Though I don’t disagree with the horrors of advertising ploys (dirty, dirty starbursts…), Apple should know better than prey upon them with… well, merely more advertising ploys. Sigh.
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